Demi-fine jewelry bridges the gap between fine jewelry—crafted from pure gold and diamonds—and imitation pieces, which are typically made from brass and tend to tarnish quickly. Demi-fine items are made using sterling silver or premium metal alloys as their base, then finished with advanced plating techniques. This process ensures the jewelry remains resistant to tarnishing, offering lasting beauty and durability.

If you follow the recommended care guidelines, your jewelry should remain untarnished and retain its shine.

Our silver jewelry is crafted with 92.5% pure silver, which is the highest purity achievable for creating durable and beautiful silver ornaments.

The type of stones used can vary by product. Many of our pieces feature natural semi-precious gemstones, and each product description specifies the quality and type of stones included. Some items may incorporate high-quality synthetic gemstones in a variety of colors, and whenever a synthetic stone is used, this will be clearly noted in the product details. For any questions about a specific product, please don't hesitate to reach out to our customer service team.

The longevity of the gold plating on our jewelry depends on several factors, including how often you wear it, your local climate (as humidity can aSect the finish), and how well the piece is stored. We oSer up to a one-year guarantee on our gold plating. For best results, we recommend wearing gold-dipped pieces only occasionally, ensuring they are thoroughly dried after exposure to sweat or moisture, and storing them in airtight plastic bags. Our jewelry is plated with 18-carat gold for an authentic gold appearance, and we avoid the use of lacquer or any harmful chemicals.