Shanour is more than a jewelry brand — it’s the story of two childhood best friends who dreamt of building something beau9ful together. The name itself is a blend of ours — Shraddha and Noureen — a symbol of the bond we’ve shared for as long as we can remember. 

We always knew we wanted to create something together. And over years of shared dreams, long phone calls, and endless what-ifs, Shanour was born — not just as a brand, but as a reflection of everything we believe in: purpose, presence, connection, and of course, beauty.

We created Shanour with the belief that jewelry should be more than an accessory. It should be a quiet expression of who you are and how you feel — something that carries your energy and becomes part of your story. Rooted in Indian craftsmanship and reimagined through a modern lens, each piece is designed to move with you, to ground you, and to remind you of your own light.

To everyone who’s ever dreamt of building something with someone they love — this is for you. 

To everyone looking for meaning in the little things — this is for you.

And to everyone who wears Shanour — Thank you. You carry a part of our story, and we’re honored to now be part of yours.

With all our love,

Shraddha & Noureen

Founders, Shanour

What is Demi fine jewelry?

Demi-fine jewelry bridges the gap between fine jewelry—crafted from pure gold and diamonds—and imitation pieces, which are typically made from brass and tend to tarnish quickly. Demi-fine items are made using sterling silver or premium metal alloys as their base, then finished with advanced plating techniques. This process ensures the jewelry remains resistant to tarnishing, offering lasting beauty and durability.

Will the jewelry tarnish?

If you follow the recommended care guidelines, your jewelry should remain untarnished and retain its shine.

Is it pure silver?

Our silver jewelry is crafted with 92.5% pure silver, which is the highest purity achievable for creating durable and beautiful silver ornaments.

What kind of stones do you use? Are they genuine precious stones?

The type of stones used can vary by product. Many of our pieces feature natural semi-precious gemstones, and each product description specifies the quality and type of stones included. Some items may incorporate high-quality synthetic gemstones in a variety of colors, and whenever a synthetic stone is used, this will be clearly noted in the product details. For any questions about a specific product, please don't hesitate to reach out to our customer service team.

How long does gold-platng on the Jewelry last?

The longevity of the gold plating on our jewelry depends on several factors, including how often you wear it, your local climate (as humidity can aSect the finish), and how well the piece is stored. We oSer up to a one-year guarantee on our gold plating. For best results, we recommend wearing gold-dipped pieces only occasionally, ensuring they are thoroughly dried after exposure to sweat or moisture, and storing them in airtight plastic bags. Our jewelry is plated with 18-carat gold for an authentic gold appearance, and we avoid the use of lacquer or any harmful chemicals.